The real voyage of discovery consists not in seeking new landscapes but in having new eyes.
What is search engine?
Search engine is software designed to perform keyword based search over a large number of documents.
Small programmes known as robots, bots, spiders or web crawlers, collect documents, such as web pages and pdf files, from websites on a periodic basis. These documents are then indexed in large data storage systems, usually databases.
When a user types in keywords on a search engine website, search engine produces a list of results ranked according to search engine's criteria. Most popular search engines include Google, Yahoo, MSN Search, AOL Search, Ask Jeeves and Lycos.
What is search engine optimisation?
Search engine optimisation (SEO) is approach taken to achieve better search engine page rank for a website based on a set of keywords. This means that a website can be found fairly easily and quickly by the users of the search engines if they type specific keywords or keyword phrases related to the content on the website.
What we do:
- write web standards compliant web pages
- research business related keywords and choose more specific and more relevant keywords and keyword phrases for your website to help you write unique and genuine quality content
- submit your website links to generic search engines and directories such as Google, MSN Search, Yahoo as well as to the most appropriate and relevant online directories
And what we don't:
- write pages for search engines but for people
- create multiple pages, subdomains, or domains with substantially duplicate content
- create spammy pages heavy with keywords
- use javascript mouseover page redirects
- list your website on "link farms" (link schemes designed to increase your website's ranking or PageRank)
Many of the websites that use the methods mentioned above are created for search engines only and do not help the web users find useful information. These websites are sometimes banned from search engine listings as they do not adhere to the guidelines provided by the search engines.
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